會展英語聽說教程
孫志民 陳穎 李世平 吳殿龍
244人在讀
26.4萬字總字數
¥34.3定價
孫志民 陳穎 李世平 吳殿龍
本書以全新的視角實踐了“會展與英語一體化、理論與實踐一體化”的教學理念，充分體現了高職高專會展英語“以實踐爲核心、以英語爲主線、以會展爲背景”的教學模式，重點培養學生的英語聽說交際能力。本書包括會議和展覽兩大部分，每部分由8個單元組成，共計16個單元。內容包括：會議準備、會議 選址、會議預訂、會議接待與登記、會議室佈置及會議設施、開幕式和閉幕式、會議餐飲服務、會後觀光、展會特性確認、貿易展、展會策劃、展會營銷推廣、展會邀請、展品介紹、展品物流運輸、展會風險管理，涵蓋了會展服務與管理的主要內容。每個單元內容包括：背景知識、熱身活動、示範對話、實用句型、實踐實訓項目等。
The most important thing for us is to keep cool-minded, and then take corresponding measures timely. We guarantee world standard quality. I believe our cooperative efforts are sure to be productive and will contribute directly to further trade expansion to the benefit of our regions. Even within the same industry, each potential customer will have a unique set of problems that he is eager to address. ways to attract and retain customers and it requires hard work, local knowledge and reaching out to all customers. I am all ears. If you always follow others, you’ll become stale, and will never win over on your competitors. We understand that Chinese silk is very popular for its superior quality and competitive price. Super!