会展英语听说教程
孙志民 陈颖 李世平 吴殿龙
244人在读
26.4万字总字数
¥34.3定价
孙志民 陈颖 李世平 吴殿龙
本书以全新的视角实践了“会展与英语一体化、理论与实践一体化”的教学理念，充分体现了高职高专会展英语“以实践为核心、以英语为主线、以会展为背景”的教学模式，重点培养学生的英语听说交际能力。本书包括会议和展览两大部分，每部分由8个单元组成，共计16个单元。内容包括：会议准备、会议 选址、会议预订、会议接待与登记、会议室布置及会议设施、开幕式和闭幕式、会议餐饮服务、会后观光、展会特性确认、贸易展、展会策划、展会营销推广、展会邀请、展品介绍、展品物流运输、展会风险管理，涵盖了会展服务与管理的主要内容。每个单元内容包括：背景知识、热身活动、示范对话、实用句型、实践实训项目等。
The most important thing for us is to keep cool-minded, and then take corresponding measures timely. We guarantee world standard quality. I believe our cooperative efforts are sure to be productive and will contribute directly to further trade expansion to the benefit of our regions. Even within the same industry, each potential customer will have a unique set of problems that he is eager to address. ways to attract and retain customers and it requires hard work, local knowledge and reaching out to all customers. I am all ears. If you always follow others, you’ll become stale, and will never win over on your competitors. We understand that Chinese silk is very popular for its superior quality and competitive price. Super!