乌合之众 THE CROWD: A STUDY OF THE POPULAR MIND

纸 100多年前的书 看的译本 所谓“群体”为受基因指使的低智普通人的集合 可以看到世界上那些优秀的 有创新力的公司 并不在此“群体”之列 要有足够的开放型思维 成长型思维 批判性思维 有独立思考能力的人是能够在关键性问题上避免沦为乌合之众的 这本书的作用是指导你如何利用乌合之众的特点 发挥影响力 办更大的事 那些天生的演说家都深谙此道 后天习得可能不容易 但是并非不可能

经典长盛不衰的原因，在于其超越时空的力量。

一百多年前的书了。很有些启发。但是要了解国内的民众，不如看鲁迅。个人愚见。

The crowd only has an inferior kind of reasoning. So, when we are dealing with somewhat lofty philosophic or scientific ideas that we see how far-reaching the modifications they require are, in order to lower them to the level of the intelligence of crowds, we must transform these ideas. And, after transformation, the idea must assume a very absolute, uncompromising, and simple shape. It must present itself in the guise of images, because it is only accessible to the crowd under this form. Of course, even an idea has undergone the transformations which render it accessible to crowds, it only exerts influence when it has entered the domain of the unconscious and indeed become the sentiment, for which much time is required. An idea enters the domain of the unconscious takes a long time. But once the idea implants in the unconscious domain and becomes a sentiment, it can take disaster or improvement. Eradicating an idea is actually the process of implanting a new idea in crowds. The requirements and the results of them are basically the same.

有英文，喜悦。 这本书怎么能不读英文呢。